how to creat a shop on facebook and instagram

 How to Set Up a Shop on Facebook and Instagram

Changes Effective August 10, 2023
Starting August 10, 2023, hosting a shop directly on Facebook or Instagram or using Facebook product tagging in posts will no longer be available. Learn more.

Overview
Facebook and Instagram Shops let you showcase and sell products. Customers can browse, purchase, and engage with your brand directly through your shop. Use Commerce Manager to manage your inventory and sales for these platforms.

If you're a Shopify seller, you can seamlessly set up shops and run Shops ads to promote your products.

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Before You Begin

1. No Facebook Business Page or Catalog?
   You can create them during shop setup.

2. Already Have a Page and Catalog?

   • Ensure you have full control of the business portfolio managing them.
   • You need "Manage" permissions for both the Page and catalog.
   • Learn more about managing access and permissions.

3. Selling on Instagram?

   • You’ll need an Instagram Business Account.
   • The Instagram account must be linked to your business portfolio.
   • If selling only on Instagram, a Facebook Page is not required during setup in Commerce Manager.

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Steps to Set Up Your Shop

1. Start Setup

   • Visit the Get Started page.
   • Select Get Started, then Create a Shop, and proceed with Get Started again.

2. Choose a Selling Platform

   • If you’re using Shopify or another partner platform, select it to create your shop there.
   • Otherwise, select I don’t use these platforms and click Next.

3. Select a Checkout Method

   • Follow the prompts and click Next to proceed.

4. Choose Where to Sell

   • For Facebook, select or create a business Page.
   • For Instagram, choose your Instagram Business Account. Click Next.

5. Select a Business Portfolio

   • Choose an existing one or create a new portfolio. Click Next.

6. Choose a Catalog

   • Select a catalog that meets eligibility requirements for shops. Click Next.
   • Note: If you don’t have a catalog, Commerce Manager will create one for you.

7. Finalize Setup

   • Review your shop details, agree to the Seller Agreement, and click Finish Setup.

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After Setup

• Manage Your Catalog
  Add products you want to sell. All catalog items appear in your shop by default, but you can control which ones are visible.

• Create a Collection
  Group products into collections to feature them in your shop.

• Customize Your Shop
  Adjust the appearance of your shop by showcasing collections, products, or promotional banners on the homepage.

Note: If you enable checkout in your shop, Shop Pay by Shopify will be turned on automatically. You can disable it anytime if preferred. Learn more about Shop Pay.

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Additional Resources

• About Commerce Manager
• Supported Countries for Shops on Facebook and Instagram
• Commerce Eligibility Requirements
• How to Create a Collection in Commerce Manager