7 best ways to make money on facebook
How to Make Money on Facebook: 7 Best Strategies 
Unlock new revenue streams or attract more customers to your business by leveraging these seven practical ways to monetize your Facebook presence.
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With over 3 billion active users, Facebook remains a dominant platform for business and content creators, surpassing Instagram’s 2 billion and TikTok’s 1.5 billion users (Statista). This vast audience opens up diverse opportunities for monetization. Whether you’re a content creator or a business owner, here are seven effective strategies to earn on Facebook.
Table of Contents
7 Ways to Make Money on Facebook
1. Offer Paid Subscriptions
Create a recurring income stream by providing exclusive content to your most loyal followers. Paid subscriptions not only generate revenue but also foster a tight-knit community.
For example, comedian Daphnique Springs offers her 4.2 million followers access to exclusive perks for $9.99/month.
Getting started:
- Activate Professional Mode on your Facebook Page.
- Meet eligibility requirements (10,000 followers or 250 return viewers, plus 50,000 engagements or 180,000 watch minutes in the last 60 days).
- Note: Currently, this feature is invite-only.
2. Partner with Brands and Influencers
Collaborate with brands to create sponsored content that increases their visibility while generating income for you.
For businesses, working with influencers can expand your audience, enhance brand trust, and drive sales. For example, BarkBox partnered with influencers for Facebook Reels ads, achieving 13% more subscriptions compared to traditional ads.How to Create a Partnership.
Getting started:
- Creators: Use Facebook’s Paid Partnerships tool by tagging brands in posts (look for the handshake icon).
- Businesses: Identify influencers who align with your brand values and provide clear guidelines for collaborations.
3. Accept Facebook Stars
Facebook Stars enable fans to support you financially by purchasing and sending virtual stars during your live streams or posts. Meta pays you $0.01 per star, offering direct revenue from your audience.
Getting started:
- Requirements:
- Age: 18+
- Followers: 500+
- Account age: 30+ days
4. Use Facebook’s Content Monetization Tools
Facebook combines video ads, Reels ads, and performance bonuses in its Content Monetization Program. Brands can also run ads in creator content, boosting visibility.
Getting started:
- For creators, complete the Content Monetization Interest Form.
- For businesses, create short video ads (under 15 seconds recommended) and collaborate with content creators.
5. Create a Facebook Shop
Turn your Facebook Page into a storefront where customers can browse and buy directly. Social commerce is growing, with nearly half of American consumers now shopping through social media.
Getting started:
- Set up a business profile.
- Upload products with descriptions and organize them into collections.
- Shopify merchants can directly sync their stores with Facebook Shops for seamless integration.
6. Sell on Facebook Marketplace
Reach local buyers through Facebook Marketplace. This platform is great for selling anything from handmade items to used goods. Optimize your listings with detailed descriptions and clear photos.
Getting started:
- Click Create New Listing on the Marketplace page.
- Ensure your items comply with Facebook’s policies (e.g., no restricted items like health care products).
7. Run Shops Ads
Drive traffic to your Facebook Shop with targeted ads. You can direct customers to specific products, collections, or your shop’s homepage.
Getting started:
- Link your product catalog to Facebook Shops.
- Choose between manual or automatic ads based on your preferences.
Requirements and Eligibility
To start monetizing on Facebook, you’ll need to meet certain criteria:
- Follow Community Guidelines: Avoid bullying, scams, and prohibited content.
- Enable Professional Mode: This feature is mandatory for creators.
- Establish a Presence: Your account must be active for at least 30 days.
- Post Authentic Content: Ensure your content is original and engaging.
For Facebook Marketplace sellers, you only need to be 18 years or older and comply with the platform's terms.
Start Selling on Facebook
Platforms like Shopify simplify the process of setting up and managing your Facebook Shop. With tools to promote products, track performance, and manage orders, you can scale your business effectively.
Ready to take the leap? Start selling on Facebook today.
Let me know if you'd like further refinements or adjustments!
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